(Download) "Guerrilla Marketing, 4th edition" by Jay Conrad Levinson # eBook PDF Kindle ePub Free

eBook details

Title: Guerrilla Marketing, 4th edition
Author : Jay Conrad Levinson
Release Date : January 22, 2007
Genre: Marketing & Sales,Books,Business & Personal Finance,Small Business & Entrepreneurship,
Pages : * pages
Size : 1755 KB

Description

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including

* strategies for marketing on the Internet (explaining when and precisely how to use it)

* tips for using new technology, such as podcasting and automated marketing

* programs for targeting prospects and cultivating repeat and referral business

* management lessons in the age of telecommuting and freelance employees

Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.